Hi, I'm Erik.
I believe creativity, design and storytelling have the power to transform our world.
And I know that teams who are motivated and invested in a mission become high-performance fuel for their organizations and each other.
The things I do
Articulate a creative vision, hold true to that vision no matter what, and maintain super high standards for execution
Conceive of gorgeous designs for all channels that lift expectations and push brands forward
Lead by example and promote the kind of communications and commitment I want to see in others. I empower creatives to make their own decisions and challenge them to take risks
Designer and illustrator
Push pixels and sketch to convey ideas directly. I design and illustrate to set the tone, show direction, or capture a pure idea in the moment
Flesh out the compelling story at the heart of any enterprise across all media, from web copy to video to in-person presentations and everything in-between
Build strategy and plans that communicate value in a way that starts conversations with real people
Provide foundational understanding of internet marketing to college business students
Offer guidance, structure and inspiration to those around me
Stay humble and teachable by anyone no matter what title or position they hold
I’ve been fortunate enough to work with some incredibly talented people who've schooled me in the ways of design, branding, writing, filmmaking, marketing and business.
None of the work I’ve been a part of would be even slightly possible without them.
Some things I've led or contributed to
Defined the brand experience of Infor, a $4billion company, to all audiences across all touch-points
Co-wrote and co-created a TV commercial that aired on Meet the Press and global news networks, including negotiating music rights with a breakout hip-hop artist
Global ad campaigns
Directed the creative conception and production of several multi-million-dollar ad campaigns including online & social, print ads in publications like The Wall Street Journal, venues like Madison Square Garden and global airport placements
Taught internet marketing to business students at FIT using a self-authored curriculum, group activities and tests
Grew and cared for a distinguished creative team of 40+ UX designers, web specialists, filmmakers, writers and PMs
Independently co-developed and marketed a successful series of children's iPad apps which were downloaded over 500k times
Maintained and continuously optimized a website which logged 5M+ annual visits; drove new strategies for UX, SEO, analytics and content
Devised the brand and marketing strategy and deployed communications for a new piece of B2B business which helped it grow by tens of millions of dollars
Led creative direction and production of a conference that occupied the entirety of NYC’s Javits Center - including marketing, environmental design and keynotes