Hi, I'm Erik.
I'm a creative director & marketer.
I'm on a mission to use creativity, design and storytelling to transform our world.
And I deliver results by elevating brands and designing valuable experiences.
Titles I have held
Articulate a creative vision, hold true to that vision no matter what, and deliver the highest standards of execution
Build strategy and plans that communicate value in a way that starts conversations with real people
Conceive of beautiful and functional designs across all channels that lift expectations and push brands forward
Build trust through candor, challenge colleagues to make bolder decisions and empower them to take risks
Designer + illustrator
Sketch and push pixels, create layouts and illustrations to set the tone, show direction, or capture a pure idea in the opportune moment
Flesh out the compelling story at the heart of any enterprise across all media, from web copy to video to in-person presentations and everything in-between
Provide foundational understanding of internet marketing to college business students
Offer the lessons of my experience as guidance, and provide structure and inspiration to those around me
Remain humbly teachable by anyone regardless of context, title or position
Teams that are motivated and invested in a mission become high-performance fuel for their organizations and each other.
I’ve been fortunate enough to work with incredibly talented people who've schooled me in the ways of design, branding, writing, filmmaking, marketing and business.
None of the work I’ve been a part of would be even slightly possible without them.
Some impacts I've made
Enterprise brand experience
Defined the brand experience of Infor, a $4billion company, to all audiences across all touch-points
Co-wrote and co-created a TV commercial that aired on Meet the Press and global news networks, including negotiating music rights with a breakout hip-hop artist
Global ad campaigns
Directed the creative conception and production of several multi-million-dollar ad campaigns including online & social, print ads in publications like The Wall Street Journal, venues like Madison Square Garden and global airport placements
Taught internet marketing to business students at FIT using a self-authored curriculum, group activities and tests
Grew and cared for a distinguished creative team of 40+ UX designers, web specialists, filmmakers, writers and PMs
Independently co-developed and marketed a successful series of children's iPad apps which were downloaded over 500k times
Maintained and continuously optimized a website which logged 5M+ annual visits; drove new strategies for UX, SEO, analytics and content
Devised the brand and marketing strategy and deployed communications for a new piece of B2B business which helped it grow by tens of millions of dollars
Led creative direction and production of a conference that occupied the entirety of NYC’s Javits Center - including marketing, environmental design and keynotes